
Unbreakable bonds
For the highly sensitive one’s
Meet the BRB family
The BRB family of comfort characters are designed to soothe those fearful reactions that take over our body when we feel sad, lonely, angry and scared. Each character represents and supports the fight, flight, freeze and fawn states we go into when we’re triggered.
Comfort for highly sensitive children.
Sensitive children feel deeply, craving emotional comfort. The BRB Bear isn't just a toy, it's a narrative tool, enabling parents to craft stories that provide solace and strengthen the child’s emotional resilience during times of stress or transition.
Fear is a language we can learn.
When children experience stress and fear, they unconsciously respond in one of four ways. Being able to recognise these responses will help you communicate with much more understanding and compassion.
🦁 Fight (Aggression)
Children experiencing separation anxiety may resort to aggression. Tantrums, yelling, or physical outbursts are common as they try to assert control due to their overwhelming fear of separation.
🐧 Freeze (Withdrawal)
Freeze responses lead to emotional withdrawal. Children become quiet and compliant, shutting down emotionally as a coping mechanism to deal with the anxiety brought on by separation.
🐰 Flight (Avoidance)
Flight responses involve avoidance. Kids may withdraw, avoid social interactions, or resist activities associated with separation, attempting to escape the situations causing their anxiety.
🐻 Fawn (Appeasement)
Fawn responses involve seeking approval. Kids become excessively eager to please, adopting a people-pleasing attitude and constantly seeking reassurance to prevent the feared separation.
“I might never see you again!”
We're Nick and River, inseparable at heart but sometimes apart. I asked River how he felt when we couldn’t be together. He admitted, "Scared," and went on to explain that he worried that he might never see me again. This hit hard, so we came up with a creative solution—a bear symbolising "I'll be right back." Now, this little guardian soothes our separation, bridging our hearts and easing our time apart.
We love you, fam! 🤗

More than comfort
Deepen your child’s sense of security in uncertain times.
When we can’t be together and your heart wants to crack, have a cuddle and remember, I’ll be right back.
~
Nick
Emotion holders
Kid’s love tucking BRB’s into their little safety pouch. Because when you’re all heart, you often need to be wrapped up in a warm and protective embrace.

Little bear for big feelings
Make a promise of devotion to your little one. Help them feel safe and reassured with a symbol of love and trust.

Even apart, I’m always in your heart.
The bear that reminds our loved one’s that we’ll be right back.
“Absence is to love what wind is to fire; it extinguishes the small, it inflames the great.”
~
Roger de Bussy-Rabutin

Be right back
Comfort characters for sensitive humans.